Comparison service Versus gets social for better-weighted data

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Gigaom

Comparison service Versus (previously Versus IO, but now in possession of that crucial Versus.com domain name) has gone social. The service is notable for its simple presentation and for allowing users to compare things that aren’t necessarily like-for-like — a smartphone versus a point-and-shoot camera, for example — and now users can also add their own comparison criteria and opinions.

They can also vote criteria up or down. The “Vegas” enhancements, available now in public beta, should improve Versus’s data by better weighting the comparison criteria. For example, as founder Ramin Far (pictured) explained it to me, people may appreciate a phone’s high screen resolution more than they do its inclusion of NFC functionality.

Berlin-based Versus has around 3 million monthly users at this point, so one may expect some of them to abuse the new feature by adding or modding up silly criteria. Nonetheless, Far said the FindTheBest…

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